Video is one of the most consumed forms of content on the internet, thanks to platforms like YouTube and TikTok. Marketing teams have quickly adapted to this shift, with 91% of businesses using video as a marketing tool in 2023. Unfortunately, this also presents a problem for some businesses. Video creation is a lengthy process. Finding the right voice for your content, and then recording your audio, can feel like more trouble than it’s worth. Could voice cloning AI be the answer?
We have already dug into what voice cloning does in a previous post. So, in this post, we will lay out a quick AI voice cloning tutorial to help your business use this unique technology.
6 Ways To Use Voice Cloning In Business
There are plenty of potential uses for AI voice cloning, especially as the technology advances. Here are just a few ways you can use voice cloning in your business.
Create Personalized Voiceovers
AI voice cloning lets you speak your truth even if you don’t have the time or equipment to record the audio yourself. You can write up a script that touches on everything you need to get across and let the voice cloning AI speak for you. This is perfect for creating advertising, social media, and even training content for your business.
Increase Accessibility
Offering an audio version of your text-based content helps those with visual impairments connect with your business. Rather than struggling with walls of text and incredibly basic, robotic text-to-speech programs, those users will be able to hear your content as it should sound. This increase in accessibility will help build meaningful connections with users you might not have been able to reach out to without a voice cloning AI.
For Customer Service Chatbots Or Virtual Assistants
Virtual assistants are becoming a big part of many people’s lives. AI voice cloning allows you to make a virtual assistant and even chatbots seem more human by giving them a “real” voice. This also will help build confidence in your brand, as users are quickly picking up on that impersonal “default” AI voice.
Improve IVR Systems
A bad interactive voice response (IVR) system can quickly frustrate customers, who often just want to speak to a human on the other end of the line. Voice cloning AI helps reduce the annoyance of IVR systems by giving a realistic voice and a conversational feel to the IVR process. AI voice cloning also allows you to create an IVR system that matches the tone of your business with friendly, personalized messages and interactions.
Include Personalized Voice Messages In Email Marketing Campaigns
Voice cloning AI can give your email campaigns a little extra life. Rather than just plain text and the hope that you come across correctly, you can use your AI voice to bring your words to life. This will help get your brand’s tone across with little room for confusion. It will also increase engagement, as those who hit that play button will likely make time to explore your business further.
Create Podcasts Or Audiobooks In Your Cloned Voice
Content marketing is an all-encompassing discipline that goes above and beyond the usual blog posts and email blasts. Again, voice cloning can help bring your words to life by turning your written content into a podcast or audiobook. This brings a higher level of engagement compared to written content alone. The added time spent listening to your content will create a deeper connection between the listener and your business.
All of the above ideas can help strengthen your brand’s identity and improve the customer experience by using a clone of your voice to personally promote your business.
LOVO AI Voice Cloning Tutorial
While it may seem daunting at first, getting to grips with voice cloning is quick and simple. You can create highly engaging content that accurately represents your brand’s tone through online voice cloning with Genny from Lovo AI. Here’s how:
- Open Genny and create a new project
- Select “Voice Cloning” from the menu on the left side of the screen
- Click “Create a Voice Clone”
- Either upload your own audio or record your voice. Genny will give you written prompts to read out if you are recording your own voice.
- Once everything is recorded, you can then choose if you’d like your voice to be “more stable” or “more expressive”. This dictates how accurate the voice clone sounds versus how emotive it sounds.
- Click “Create voice”
Once those steps have been completed, you can then preview your voice and see how it sounds. If you’re not sure about your new AI voice, you have a range of options to make it right for you. You can re-record your audio, add more clips or change the stability/expressive ratio until you get the result you’re looking for.
Once you’re happy with your AI voice cloning, simply click “use this voice” to save it. You’ll be asked to fill in some key identifying information, such as what you want to name the voice, and the age, gender, accent, and style of the voice. This will make it simpler to find your voice again if you capture more down the line.
You’ll also need to confirm that you have the right and permission to upload and duplicate these voice samples, and you won’t use it for anything unlawful, deceitful, or detrimental.
And that’s it! Your new cloned voice shows up as another voice option in Genny, and you can use it in all your projects.
Elevate Your Video Content With Genny Online Voice Cloning
Getting started with Genny is simple. You can dive right in with a 14-day free trial. This lets you clone up to 5 voices, create video, and offers unlimited sharing to get your content in front of the right people. LOVO AI also scales as your business does, so you can ensure you’re getting the best from our platform while offering the best possible service to your customers.
