The power of video content is undeniable, especially right now. Explainer videos have the potential to educate, entertain, and inspire.ย
In this comprehensive guide, weโll walk you through the key steps to kickstart your YouTube journey and build a channel that keeps viewers coming back for more.
Before we start, read through our complete guide to YouTube explainer videos for a background in all things explainer videos.ย
Step-By-Step Guide To Building An Explainer YouTube Channel
Choose A Niche
This is arguably the most important part of the whole process. Of course, youโll need to pick something youโre passionate about or are genuinely interested in. You will be talking about this subject at length and in a lot of detail, so having a good grasp of the topic will save you a lot of research time in the future.ย
Youโll also need to ensure youโre choosing a niche with mass appeal. Otherwise, itโll be tricky to attract viewers. Research what topics are popular and try to find ones that lend themselves to being explored from different angles.
Plan Your Explainer Video Content
Your channel needs to stand out, so find ways to be different from other explainer video creators. Do a bit of research on your target audience to determine their preferences, questions, and pain points. This will help you create content that resonates with them.
Then, youโll need to decide on a style. Will you do animated explainers? Will you film yourself speaking and add visual elements during the editing process? Or will you record your computer screen and a separate voiceover?
Plan ahead and create a content plan for your first few videos. On YouTube, consistency is key. Map out the topics of your first few videos, and make a publishing schedule โ ideally, at least once a week.
Brand Your YouTube Explainer Video Channel
Memorable branding is essential to keep viewers coming back to your channel. Without strong branding โ including a name, logo, and color scheme โ youโll be easy to forget.ย
Choose a unique and memorable channel name that reflects your niche, then create a simple and eye-catching logo or banner for your channel. It doesnโt have to be anything too flashy for now. Try a design highlighting your channel name in a distinctive font and color to get started.
Then, youโll need to write a good channel description, using keywords as much as possible. Here, you can explain what your channel is all about and why viewers should subscribe. This will help your channel pop up when viewers search for content within your niche.ย
Start Creating Explainer Videos
Now, the fun part begins! Letโs go through the different phases of creating an excellent explainer video.
Researchย
Research your chosen topics thoroughly and create detailed outlines for your explainer videos. This will help you organize your thoughts when it comes to actually crafting the script.
Write The Script
Write clear and concise scripts for your explainer videos, avoiding technical language or jargon. Aim for a friendly and engaging tone โ if it sounds too much like youโre reading off a script, your viewers might click away. Try to include a hook at the beginning to capture everyoneโs attention and keep them watching.
Record The Video
If youโre filming yourself, find a dedicated, well-lit space to record your videos. You might need to invest in a ring light if you donโt have adequate natural lighting. Speak clearly and confidently while following your script, and maintain eye contact with the camera to engage with your audience.
If youโre recording voiceover, a high-quality microphone is essential. No one wants to watch a YouTube video with terrible sound. Again, you donโt want to sound too robotic or like youโre quoting directly from a script. Aim to speak to your audience like youโre chatting with a friend.
And if youโre creating your own animation and graphics, aim to keep the style consistent across all your imagery.ย
Edit Your YouTube Video
Once youโve transferred your video, audio, and any other assets to your computer, you can edit your explainer video together into a work of art. Now, you can remove any mistakes, awkward pauses, or irrelevant content. Add in graphics, text, and animations wherever necessary to aid your explanation.
Post And Promote Your Explainer Videos
Once youโre finished editing your YouTube explainer video, itโs time to share it with the world! Itโs not as simple as just posting it, though. Here are all the elements that go into a successful explainer video.
Thumbnail
Design attention-grabbing thumbnails that represent the videoโs content and are consistent with your channelโs branding.
Title And Description
Craft an engaging video title that entices viewers to click. Write a detailed video description with relevant keywords for SEO, which will help it appear in search results.
Promotion
Share your video on your social media platforms and in relevant online communities or forums to expand your reach. When you do so, encourage people to engage with the video by leaving likes and comments โ this will help boost the video into more peopleโs feeds.ย
Engage With Your Audience
Use your YouTube channel as a starting point to create your own online community by consistently liking and replying to comments left on your videos. Engaging with your audience is a crucial step for growing your channel.
Analyze
Use YouTubeโs built-in analytics feature to track the performance of your videos. Pay attention to what works and adjust your content strategy accordingly.
Building a successful explainer YouTube channel takes time and effort, so stay patient and persistent as you grow your audience and improve your content.
Make Explainer Videos A Breeze With Genny
Creating a YouTube explainer channel doesnโt have to be a huge undertaking. It should be an enjoyable experience, not one that makes you feel swamped by work.ย
Thatโs why many video creators use AI and online tools to help create videos. These tools can help you save time in the video creation and uploading process, giving you more time to promote your explainer channel.
When it comes to creating a voiceover for your explainer videos, LOVO AIโs Genny can make the entire process a breeze. Our AI-driven text-to-speech software can generate a realistic, human-sounding voiceover from your script in just a few clicks. With over 600 voices that speak with dozens of different emotions, Gennyโs voiceovers are indistinguishable from humans.ย
Plus, Gennyโs online video editor allows you to create voiceovers and edit videos all in one place, drastically reducing the time needed to edit your videos together.ย
With Genny, you can also generate art and images for your videos and even get help writing a professional script from a simple prompt.ย
Get started today with a free trial, and see how easy it is to create engaging explainer videos with Genny.ย
