As the field of artificial intelligence (AI) continues to advance, businesses are finding new and innovative ways to leverage its capabilities to improve their marketing efforts. One area where AI is particularly useful is in the creation of marketing content.
NLG: Natural Language Generation
One of the ways that AI can help with creating marketing content is through natural language generation (NLG) technology. This technology uses machine learning algorithms to analyze large amounts of data and generate written content that is similar to human-generated content. This can be used to generate product descriptions, email subject lines, social media posts, and other types of marketing content. ChatGPT, Jasper, and Copy.AI are popular examples.
Another impactful way of leveraging AI is using advanced Text-to-Speech (TTS) to produce audio and video marketing materials. Using AI voiceovers, businesses can create engaging and personalized multimedia ads at a fraction of the cost, time, and effort required working with human voice actors. On average, companies are seeing 99% reduction in terms of turnaround time, and 95% decrease in the cost involved. So it’s not a surprise that TTS voices are utilized in all types of marketing content, ranging from Podcasts and YouTube to explainer videos, product demos, and online ads.
Example: Real-Time Digital Ads
One such example is Lotlinx, a Vehicle Identification Number (VIN) Management Platform company based out of New Hampshire, USA. They help dealerships across the country efficiently manage and sell their inventory of vehicles using an array of AI technologies. A critical part of their offerings is the ability to generate and distribute online video ads of the automobiles being sold as the availability and options change in real-time.
There are millions of cars and bikes that are being traded every hour of the day, and it was basically impossible for them to create digital ads for those units in real-time using human voice actors. They’d need an army of voice talent sitting in recording booths 24/7, reading new pricing information, editing, and sending them to Lotlinx’s ad platform. Fees aside, that’d be a logistics nightmare.
That’s why Lotlinx turned to LOVO; they only needed to connect LOVO’s TTS API to their ad platform, and as dealerships updated the information of their inventory, Lotlinx was able to send out new voice and video ads automatically. Time and cost savings were immense, but more importantly, the service may not be feasible at all without the help of AI voiceovers.
AI’s role in the production and distribution of marketing materials is ever-increasing. Many businesses are, or should be, taking advantage of the ability to create and send thousands of highly-personalized audio and video ads cost-effectively and efficiently. As TTS technology becomes more advanced and more accessible, we can expect to see even more innovative ways that businesses use TTS technology to create ads and other marketing content.
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Check out other blogs and topics:
– Marketing Video 101: How to Create a Winning Marketing Video
– How to Choose the Right Music for Your Content