For any brand looking to ramp up its advertising efforts without increasing budget or manpower, audio advertisements offer a great solution.
More specifically, AI-generated audio ads.
Using audio ads is not only a great way to reach your audience, but it’s also relatively easy to do, incredibly scalable, wide-reaching, and highly engaging.
Digital audio advertising is a massive market — the number of listeners is expected to reach 1.5 billion users worldwide by 2027. Ad spending is already up, projected to reach US $10.14 billion in 2023.
It’s a lucrative place for brands to establish themselves, so here’s everything you need to know about audio advertising and making it work for you.
What Is Audio Advertising?
Audio advertisements are specifically designed to be heard rather than seen.
As you’ve probably already guessed, audio advertisements are ads that appear in other audio-first content, including radio commercials, streaming audio ads, podcast sponsorships, voiceovers in videos, and even in-store audio promotions.
Audio ads have been a part of radio forever, predating video and social media advertisements. These days, audio advertising has expanded to online platforms with the rise of digital media and streaming platforms.
Streaming audio services, like music streaming platforms and podcasts, offer opportunities for advertisers to reach a targeted audience through audio ads. Audio-based ads even appear in live streams and videos.
The Benefits Of Audio Advertising
Audio advertising can be an effective marketing tool for several reasons. Here are just a few:
Placing ads in programmatic audio content makes targeting very specific audience segments easier. With broadcast radio, it was impossible to get hyper-specific with targeting. But now, using audio ads, companies can target the right people at the right time, with categories including age, gender, location, hobbies, weather data, and much more.
Depending on where you place your ads, audio advertising can be very affordable, especially when compared to other forms of advertising. Not only are the placement costs lower, but there are far fewer production costs incurred when focusing on audio only. Audio ads offer a lower barrier to entry, allowing advertisers with limited budgets to reach a substantial audience without the high costs associated with TV or print advertising.
You can reduce these costs even further when you use AI to produce your audio tracks — more on that in a minute.
Reach A Captive Audience
One of the main advantages of audio advertising is that it can engage listeners in other activities. People often listen to audio content while driving, working, exercising, or performing household chores. This means that advertisers can capture the attention of consumers who may be challenging to reach through other forms of advertising, such as TV or print.
Build Authentic Connections
Audio content is an intimate medium. It speaks directly to the listener and encourages a close connection between the listener and creator. You can use this close connection to build strong relationships between customers and your company. Businesses can also create emotional connections through voice, music, and sound effects, enhancing brand recognition and recall.
No Ad-Blockers Or Skipping
Listeners are less likely to actively avoid or skip audio ads compared to other forms of advertising, such as video or display ads. Unlike TV ads that can be fast-forwarded or web ads that get caught by ad blockers, audio ads are seamlessly integrated into the listening experience, making it harder for listeners to avoid them.
The Ubiquity Of The Medium
Podcasts have gained significant popularity in recent years, providing an excellent platform for audio advertising. As podcasts continue to grow in listenership, they offer an opportunity for brands to reach engaged and loyal audiences through host-read sponsorships or targeted audio ads.
As well as podcasts, video games, live streamers, and and more have space available for brands.
Endless Genres And Formats
Digital audio isn’t just limited to music streaming and the radio. There are so many genres and formats of audio-first entertainment that brands can use as an advertising platform. No matter how small or specific your niche is, finding a podcast, live stream, video game, or online community that matches your audience will be easy.
How To Create Effortless Audio Ads With AI
Creating audio ads is extremely straightforward, even for those without any experience with podcasting or audio editing.
Many creatives now opt to use a text-to-speech AI tool, like LOVO’s AI voice generator Genny, to quickly and easily create audio ads.
Just enter your ad copy or pre-written script, pick your preferred voice (Genny has over 600 to choose from), and Genny will create a realistic, high-quality audio ad. In fact, the voices on offer are so human-like, we guarantee you’ll be surprised by the result.
You can then further tweak the ad for speed, emphasis, fix pronunciation, add sound effects, and more. Save your settings, and you can easily apply them to future audio ads to ensure a consistent tone of voice across all your branded content.
AI tools like Genny save you time and money and ensure high-quality consistency. Forget having to hire dedicated audio engineers and start producing engaging and persuasive advertisements with the click of a button.
Genny also lets you quickly generate audio content in various languages and dialects, allowing you to reach even more people. Choose from a range of voice styles and tailor the audio content to suit the preferences of your target audience.
See just how easy it is and join over 500,000 professionals, agencies, brands, and content creators by trying Genny for audio advertising today.