Brands that showcase consistent personality and presence are immediately recognizable and stand out among the competition. But what if you were able to go one step further and give your brand voice an actual living, breathing voice?
Keep reading to learn how human-like AI voice generators and text to speech (TTS) technology can bring your brand voice to life and set your business up for success.
What is a brand voice?
Your brand voice is your brand personality. It serves as a reference point for all of your communications, providing guidance on what to say and how to say it. Your brand voice and tone should reflect your company values and be unique to your organization.
Why is a brand voice important?
Your brand voice gives your company a clear sense of purpose, helping you to stand out from the crowd and reinforce your values. But to do this, your brand voice must remain consistent across all platforms. Whether you’re posting on social media, replying to a customer service email, or copywriting for your product packaging, your company should always sound the same.
In the US market, 46% of consumers prioritize buying from brands they trust – and a consistent brand voice goes a long way to building that trust. The right approach to brand voice can even convince consumers to follow and support your brand before they have a specific need for your product or services.
You often see this with strong brand voices, like Liquid Death, Nike, Apple, and Dove, whose consistent brand voices tap into specific emotions to resonate with their audience and build trust.
Bringing your brand voice to life with text to speech
Text to speech (TTS) technology converts written text into audio. While this has been a commonplace feature of smartphones and other devices for some time now, a new wave of human-like AI voiceover software is taking TTS far beyond the monotone robotic voices of the past.
The human-like voices of new TTS technology can edit emphasis, pronunciation, and speech to infuse deeper meaning, and create a unique and identifiable voice. For brands, this means finally being able to literally speak to their customers with an audible voice that is more impactful than the printed word.
Text to speech makes it so easy to use the same identifiable AI voice to communicate with customers across all platforms. The best TTS tools, such as Genny by LOVO AI, make this much simpler, faster, and more affordable than trying to use the same voiceover actor. Simply select, use, and re-use the same human-like AI voice on our platform to generate all of your audio and your brand voice can reach a whole new level of consistency, building even more trust and connection between you and your consumers.
How to find your brand voice
Your brand voice should draw in your customers and make them feel as though you’re talking directly to them. Inviting them into the conversation ensures that they experience a greater connection to your brand and makes them more likely to use your products or services.
Here’s how to find your brand voice and make that happen:
Identify your company values
Since your brand voice should reflect your company values, your mission statement is a good place to start looking for inspiration.
For example, if your mission statement emphasizes your company’s straightforward approach, eco-friendly values, and focus on sharing knowledge, your brand voice should prioritize being easy to understand, environmentally aware, and informative.
Understand your target audience
When choosing your brand voice, you also need to consider your buyer persona. This persona informs you who your customer is, what they want from your brand, and what you can offer them that no one else can. In-depth audience research will also tell you more about the platforms your customers use, the content they consume, their interests, and how they communicate online.
For example, you might find that your target audience is made up of mostly female, outdoorsy Instagram fans who use inclusive language and self-deprecating humor when they write online. This provides you with a deeper understanding of how you might draw this target customer in further by reflecting their habits, interests, and values back at them, as well as when, how, and where you communicate with them online.
Your brand voice should feel familiar and natural to your target audience, so by taking their lead, you can present your brand as someone they would get on well with, trust, and want to build a relationship with.
To understand what you want your brand voice to be, it can help to consider what you don’t want it to be. A helpful exercise here is to make a list of four or five qualities and limits using this template:
“We’re _____ but we’re not______”
This might look something like, “We’re funny but we’re not sarcastic” or “We’re inspiring but we’re not bossy”. Knowing where your limits lie avoids going too far into territory that feels wrong for your company message and audience.
Document your brand voice guidelines
It’s no use creating a brand voice without documenting your decisions. This brand voice document will act as a guideline for all content to ensure consistency throughout. Whether you use internal writers or external contributors, everyone who speaks on behalf of your brand should use the same voice.
Find your brand voice with LOVO AI today
Once you have a unique brand voice that reflects your company values and appeals to your target audience, it’s time to bring your brand voice to life. And that’s a lot easier to do with the help of our cutting-edge AI text to speech technology.
Here at LOVO AI, we offer over 600 distinct voices that can be further personalized to reflect your carefully cultivated brand voice and speak directly to your customers. Are you ready to find your brand voice with LOVO AI? Start creating your brand voice today.