Explainer videos are a effective tool to communicate your message, whether it’s to promote a product, service, or an idea. In this blog post, I’ll walk you through the process of creating an explainer video in 5 simple steps.
Step 1: Define Your Audience
Before anything, it’s critical to understand who you’re creating it for. Defining your target audience will help you tailor the content and style of your video to best appeal to them. This includes understanding the demographics, interests, and pain points.
Step 2: Choose a Style
There are many different styles of explainers, including animation, live-action, and whiteboard. Choose one that best fits your branding, message, and audience. For example, an animation is great for explaining complex concepts, while a live-action clip is better for showcasing a product or service.
Step 3: Come Up with a Script
Once you have a clear idea of your audience, it’s time to write a script. Explainer videos are meant to be short and to the point, so make sure your script is concise and easy to read. To stand out, it’s also important to include some humor, a touch of authenticity, and a catchy style for people to remember you by.
Extra tip: it’s better to be over-detailed than to be underprepared; instead of writing only what needs to be said, list out directions, non-verbal cues, and other clarifying information
Step 4: Produce the Video
With your style and script in place, it’s time to get cookin’. This includes recording any live-action footage, animation, and voiceover/music. If you don’t have the resources to make the media assets in-house, hire a media agency or leverage AI content creation tools.
For example, QueryPie, a data security and governance platform, wanted to create explainer videos in multiple languages to share with their global clients. While they only needed to source 1 type of visual assets from an outside agency, they had to get a team of voice actors to cover a dozen languages. Finding a single voice actor in and of itself is a lot of work, time, and money, but doing that 12 times was quickly becoming a bottleneck for their marketing and sales teams.
That’s when they found LOVO’s Genny, an advanced text-to-speech (TTS) and AI content generation platform:
- there were more than 300 voices to choose from, each with varying styles and emotions to fit QueryPie’s branding and tone;
- there was no waiting as they could make the voiceovers in real-time on their own;
- there were no contracts to negotiate; and,
- there were more than 100 languages and dialects so the team could produce tailored videos for users they didn’t even initially consider, ending in more satisfied customers and increased revenue.
Aside from TTS, there are also other AI tools out there that help with creating images, videos, and even music needed to make a working explainer video, so make sure to check them out if you are looking to save time and money!
Step 5: Edit and Release
Once the video is done, it’s time to edit and finalize the explainer video. This includes adding music, visual and sound effects, and any other elements needed to enhance the video. If you are targeting a global audience, captions would be helpful. You can also cut up the original video to smaller bits to distribute them on different channels – Tiktok, Instagram, and YouTube Shorts are good for teasers or summaries, while YouTube and emails are better suited for the full-length features.
Many companies have long been aware of the power of explainer videos in all parts of the sales funnel, whether you are in the process of introducing the product to potential customers, closing the deal with new ones, or upselling to existing users. In the past, the resource and time involved with making an explainer was prohibitive, but with the advent of advanced AI tools, it’s no longer the case. Embrace the technology, and open yourself to a whole new world of possibilities!
Check out other blog posts on similar topics:
– AI Voice: Production & Distribution of Marketing Content
– 5 Types of Tools You Need in Your Arsenal for Successful Corporate Learning and Development