We may dream of working with million-dollar budgets, but for many businesses, the realistic advertising spend might be smaller than marketers would like. That’s why finding low-cost advertising ideas is important to make that budget go as far as possible.
It’s all about thinking outside the box. Don’t just advertise on social media and hope for the best. Level up by creating, for example, a killer audio ad and target it directly at your key demographic. Or offer clients 10% off when they share reviews of your business. As you can see, you’ve got options!
This post will look at some creative and low-budget advertising ideas to help promote your business.
9 Cheap Ways To Promote Your Business
Here are some easy, affordable ways to advertise your business.
1. Build An Excellent Website
Many people assume that digital marketing focuses solely on social media campaigns, but don’t let your website fall by the wayside. It will be the first introduction that most people have to your business, so it’s important to make a good impression.
Using SEO best practices to get organic traffic from Google is by far the best way to increase page views and grow your business.
Remember to also focus on location-specific keywords and create local landing pages to help your business appear in local search results when potential customers search for products or services in your area.
2. Create Stellar Content
Share your knowledge with the world through blog posts or even guest articles for relevant industry publications. This is the best way to establish yourself as a thought leader and demonstrate your expertise in your given field. Plus, as a side-effect, you’ll drive even more traffic to your website.
Again, SEO keywords are your friends when creating any online written content to maximize the number of eyes on your work.
3. Use Social Media
You knew this one would be on the list. Use social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest to create a presence for your business. Post engaging content, share updates, and interact with your audience. As well as a low-cost way to increase brand awareness, social media presents an opportunity to build a community around your brand.
Paid ads and influencer marketing are also great ways to build an online audience without a large marketing budget.
4. Leverage Email Marketing
Build an email list of interested customers and prospects, then send out regular newsletters or promotional emails to keep them informed about your latest offerings, discounts, or industry news. Plenty of email marketing tools offer free or affordable plans to manage and automate your email campaigns. Use these tools to also gather appropriate data about your customer base that can inform future marketing efforts.
5. Encourage Customer Reviews
List your business on relevant online directories and review platforms like Google, Yelp, TripAdvisor, or industry-specific directories. Encourage satisfied customers to leave reviews because positive reviews can enhance your reputation and attract new customers.
7. Claim Free Ad Credits
While running ads on social media platforms and web pages comes with a fee, there are usually credits that businesses can claim for their first few posts. Look around for discounts and coupons for Facebook or Google Ads. Once you’ve got your foot in the door, monitor your advertising insights to understand your audience and create even better content in the future.
8. Run Ads On Content Platforms
Audio-based advertising can be a cost-effective and powerful way to reach new customers. Go to the places where you know your audience is actively seeking out content –– YouTube, Spotify, and podcasting. Use short, sharp ads to establish yourself as an authority and garner curiosity around your brand.
9. Partner With Other Businesses
Find other businesses, around the same size as yours, within your industry, niche, or local area. Collaborating on an online or offline event –– even something as simple as a live stream or webinar- is enough to introduce your company to a new audience.
Low-Budget Advertising Example: Easy AI Audio Ads
Let’s look at creating audio advertising to be placed in podcasts and on streaming platforms like Spotify. It’s a compelling medium where you can capture attention, establish brand familiarity, and form lasting connections with new audiences.
Despite what you may initially believe, creating audio ads can be a very low-cost advertising option if you do it right.
Rather than hiring voiceover talent and booking into a recording booth, why not let AI do all the heavy lifting for you?
With AI text-to-speech technology, like LOVO AI’s Genny, you can create realistic and high-quality voice recordings with just a click. Simply input your script, generate an audio track, choose an AI voice artist, and you’re done! Use the smart filters to play around with tone and pronunciation until you’ve created the perfect audio ad.
If you need visuals to go along with your audio, Genny makes it easy to add your generated audio to videos and edit them all in one place. Access the internal library with thousands of royalty-free videos and photos to bring your creation to life. You can even use Genny’s AI tech to generate images to go in your video — saving yourself time and money.
For Affordable Advertising, Try Lovo AI
Genny’s AI voices are modeled on real humans and are so lifelike you can’t tell the difference. With over 600 voices designed specifically for advertising on content platforms, marketers can cut their production costs by up to 95%.