Generative AI has recently produced a range of tools that make it easy for content marketers to automate the production of high-quality materials in a fraction of the time. AI tools allow you to produce creative social media posts, marketing images, video, and audio content at scale. These advances represent the future of content production. Today, we’ll focus on leveraging audio content in your marketing.
The Role of Audio Content in Marketing
Audio content consumption is rising as the presence of long-form content, mainly podcasts, increases. Platforms like YouTube, Spotify, and Apple all offer services for people to listen to podcasts at home or on the go. The growing popularity of podcasts offers the chance to create native content that is relevant, informative, and helpful for your audience.
The audio marketing opportunities within podcasting don’t stop with producing your own podcasts. Advertising on podcasts has become an enormous industry in its own right. The podcaster can read your audio adverts within the show, or you can advertise with the podcast hosting platform. Either way, you can align your brand with that podcast’s audience.
Audio also plays a massive role in your video content marketing, and you should not separate the two.
This is particularly true for the “no-face” short content that has become prominent in video marketing. This content type uses background images and text, but the video’s focus is very much on the audio message. You will commonly see no-face videos in YouTube Shorts, Facebook and Instagram Reels, and TikTok videos.
Main Benefits of Audio Content in Marketing
Let’s look at the main benefits of audio content in marketing, including long-form podcasts, paid adverts, and short, no-face videos. We’ll see how you can use each to engage with prospective customers and explore how AI can help you produce digital audio content.
Reach a Wider Audience
The audio platforms hosting podcasts give you a global reach with your message. While you can reach anyone worldwide, the only people who can understand your content are those who speak the same language as you. You can translate your podcast into multiple languages using an AI voice generator, greatly expanding the number of potential customers you can connect with.
This process is much more straightforward than you might think. You start by translating the transcript of your podcast into your target languages. Next, choose the AI voice that fits your message, and then upload the new script into a text-to-speech tool to create the audio track. You then just need to upload the new audio files into the podcasting platform and adjust the relevant language targeting settings.
No-face short videos can also be part of your content marketing strategy to reach a wider audience. The content is around 60 seconds long, so it needs to focus on a singular message. Because your content is so targeted in each video, you can segment your audience and send hyper-focused messages to each group.
When you automate the production of these videos through AI tools, you can quickly create an enormous amount of valuable content for each audience segment.
In addition to separating your audience into different interests, you can also segment them into different languages. Just as you can translate your podcasts to reach a wider audience, you can also translate your short videos to expand your audience. You can also extend this to your audio adverts with podcasting platforms. Advertising in different languages increases the number of podcasts you can advertise on the same topic.
Build Brand Awareness and Trust
A primary role of the content industry is to build brand awareness and trust so that you can convert your audience into customers down the line. To do this, you need to ensure that your content is not only entertaining and valuable to your audience, but also authentic.
It may seem counterintuitive to use an AI voice when you want to build a genuine connection with your audience, but there are several reasons why it works so well.
Firstly, modern AI voices sound nothing like the old-fashioned monotone computer voice. AI voices now show emotion and intonation while being barely distinguishable from human voices. The ability to translate your content into the native language of your audience also goes a long way toward building trust.
Finally, the audio quality and delivery of computer-generated voices are consistent. Your brand will be easily recognizable anytime someone hears your voice.
Save Budget When Creating Original Content
Using an AI voice generator can dramatically cut down on your production costs. Regardless of the content format, you’ll streamline your whole process, whether translating into new languages or producing original content.
You can create high-quality audio content without hiring professional voice actors, which can be very costly. It also makes budgeting more manageable as you know exactly how much you will pay, even if you translate into multiple languages for several audio content types.
If you are personally your brand’s voice but don’t have time to produce as much content as you would like, you can clone your voice. The AI software will make a digital copy of your voice, which you can use to produce content on demand by simply pasting a script into the text-to-speech tool. Your time can then spend your time on other tasks while your audience still hears your familiar voice.
Create a Sense of Community
To succeed as a content creator in the age of social media, you must create a sense of community between your followers and subscribers.
One way to do this is to repurpose audio snippets from your most popular long-form content. You can choose which parts to clip based on your community comments. This form of content is great for building a community because it can quickly represent your brand. This attracts like-minded people to learn more by listening to longer audio formats.
Leverage AI-Powered Voice for Personalized Audio Marketing
If you want to scale up your audio content production, choose a trustworthy company. Over 700,000 professionals love using LOVO’s full suite of AI tools to improve content production. LOVO has hundreds of voices in over 100 languages, and voice cloning makes your options limitless. If you’re ready to start with AI voiceovers, sign up for your free trial today.