Are you ready to create a marketing video that will make you stand out from the competition?

Look no further! Here are some tips to help you create a professional, informative, and witty video that will capture the attention of your audience and drive results for your business.

1. Plan

Know your audience

Before you even start filming, it’s crucial to understand who you are creating this video for. Who is your target audience? What are their interests and pain points? By understanding your audience, you’ll be able to create a video that speaks to them and addresses their needs.

Set a clear objective

What do you want your marketing video to accomplish? Do you want to increase brand awareness, drive sales, or showcase a new product? Be able to establish measurable goals or KPIs that you can look back on. Having a clear objective will help you focus your message and create a call to action that resonates with your audience.

Prepare your content

No one likes a disorganized and rambling video (trust us). To ensure that your video flows smoothly and effectively communicates your message, it’s important to plan out your content beforehand.

  • Write out your script
  • Check out the filming location
  • Secure your actor / voice actor
  • Prepare all necessary decorations
  • Do test runs

Come up with a distribution strategy

Where, when, and how are you going to disseminate your marketing video after it’s been crafted? You want to make sure your production gets in front of as many eyes as possible, and it’s better to get your channels ready so you can just click that “launch” button when the time is right.

2. Create

Choose the right visuals

Visuals are a key component of any marketing video. Make sure to select images, graphics, and video footage that will help communicate your message and engage your audience.

Voiceover and audio

Audio is as important as the visuals.

If you can’t find voice actors to fit your budget, schedule, or your taste, try out Text-to-Speech tools like Genny, Murf.AI, or Resemble.AI. For instance, Genny offers more than 300 voices in 40 different languages, and these voices can cover around 30 different styles or emotions like being drunk, furious, or sad. You can even add music and other background sound effects to your video directly within Genny so you don’t have to move around multiple apps. Give it a try here for free!

Top 12 Text to Speech and AI Content Creation tool
Genny by LOVO

Edit and fine-tune

Once you have all of your content, it’s time to put it all together. Use video editing software to cut, splice, and arrange your footage into a cohesive final product. If you need a more professional touch, hire freelancers to help you out!

3. Distribute

Promote your video

Last but not least, it’s time to share your masterpiece with the world! Use social media, email marketing, and other promotional channels to get your video in front of your target audience.


Check the data on impressions, CTR, comments, shares, and other measures against your KPI to assess the RoI for your marketing video. See if there’s anything you can improve upon and decide whether to post an edited version or create a new video with a different topic.

By following these steps, you’ll be well on your way to creating a marketing video that is professional, informative, and witty. Keep in mind that there are no hard and fast rules when it comes to making videos – just use common sense and let creativity lead the way. With some patience and practice, you’ll soon be producing high-quality videos that will help you reach new customers and grow your business!

Check out other blogs like:
How to Create a Professional Voiceover in 5 Minutes
AI Voice: Production & Distribution of Marketing Content