How many hours of online video content do you think you watch per week? This may surprise you but the average person consumes 17 hours worth. That’s a lot of time spent watching Instagram Reels. Plus, people not only prefer to consume video over static content, but they’re also 52% more likely to share it. So, if you want to nail your Instagram (IG) ad campaigns, then Reels need to be an integral — if not the main — part of your strategy.

But just creating an Instagram Reel isn’t enough. Marketers need to ensure that the Reels they create are engaging to not only grab the attention of someone scrolling but to keep it too. That’s where text to speech (TTS) comes in. Using TTS on Instagram Reels is a simple yet effective way to drive up engagement on your campaigns. 

In this article, we tell you all about Instagram Reels, why businesses should be using them, the benefits of text to speech, and how to use it to set your Reels apart from the rest. 

What is an Instagram Reel?

Instagram Reels launched back in 2020 and it wasn’t long before they became the app’s fastest-growing feature.

Reels are formatted as full-screen vertical videos, with an aspect ratio of 9:16. They can be anything from a few seconds up to a minute long. Similar to TikTok, you can add trending sounds and songs, as well as effects, filters, and stickers.

Why businesses should post Instagram Reels

Here are just some of the benefits to businesses using IG Reels.

Grow a larger audience

Unlike static photo content, Instagram pushes Reels to users outside of your existing followers, helping businesses like yours reach new audiences. 

Video content is also more shareable than other forms of static content, so it’s likely to have a bigger reach. 

Increase brand awareness

As Reels are such a highly-engaged form of social media content, they’re a great way to reinforce your brand and its values. They help your growing audience to get to know your brand better and build a positive relationship. 

Promote products or services

Reels give businesses and marketers the opportunity to promote their products or services in a fun and creative way. Whether you’re showing a behind-the -scenes, hopping on a trend with your products, or demonstrating how they’re used, there are endless ways to promote your business offerings. 

Drive sales

If they’re done well, Reels can turn your engaged followers into loyal customers. It’s a chance for you to communicate all the benefits of your business’ products and services, and convince shoppers to make a purchase.

The benefits of adding text to speech to Instagram Reels

To take your social media campaign to the next level, use Instagram Reels text to speech and boost your content performance.

Make your content more accessible

Instagram text to speech is helpful for visually-impaired people who may not be able to read the text on your Reels. It can also be good for individuals with ADHD, dyslexia, and other difficulties, making it easier for them to engage with your content. 

By generating a voiceover that reads whatever text you’ve written out loud, your content is more inclusive and likely to attract a much wider audience. 

Increase your engagement

According to research, social media users primarily watch video content to ‘relax and unwind’. So, they’re probably not going to want to read a bunch of text on the screen. 

Having text to speech on your Reels lets your audience sit back and listen, taking in the other visuals of your content, meaning they’ll be more likely to stick around, rather than give up and scroll away. 

Save time

Recording voiceovers can be time-consuming and expensive. If you don’t get it quite right (say you stumble over your words or don’t quite give it the right level of emotion), then you’ll need to re-record it. Text to speech, however, is ready to go at just the click of a button. 

Reach a global audience

Text to speech features allow you to create voiceovers in different languages and accents, helping you to build a global customer base. 

How to add text to speech on Instagram Reels

Here’s a quick step-by-step on how to do text to speech on Instagram:

  1. On the Instagram app, click the ‘+’ icon in the bottom center, then click on the ‘Reel’ tab along the bottom.
  2. Either film a reel or upload an existing video, then click ‘Next’.
  3. Tap the ‘Aa’ button in the top right corner and write out your text. Tap ‘done’.
  4. Tap on the bubble of text in the bottom left-hand corner, then tap ‘Text-to-speech’ in the bottom right corner. 
  5. Select your preferred voice.

Improve engagement on your Reels with AI text to speech

Instagram’s in-app text to speech feature is limited. The voice sounds robotic, it lacks emotion, and it often mispronounces words. Plus, you only have a couple of voice options and can’t tailor it to your company.

Ideal for marketers, LOVO delivers better results. Our AI voice generator, Genny, features realistic, human-like voices that can be tailored to your needs. Choose from over 600 voices and 25 emotions to find the perfect fit for your brand. It even includes over 100 global accents and languages, and an easy-to-use dubbing feature. 

How to add text to speech to Instagram using LOVO AI

Here’s how simple it is to create TTS using Genny:

  • Upload your video content to LOVO AI
  • Type or paste your text into a text box 
  • Choose the perfect voice
  • Generate your video with voiceover

Boost your Reel performance with realistic text to speech 

Using realistic voices that can convey nuanced emotion in your Instagram Reels improves audience engagement and delivers better campaign results. Want to hear more? Try Genny’s library of hundreds of AI voices today.