Text-to-speech (TTS) technology has come a long way in recent years, making it easier than ever to create social media content using spoken words. If you’ve been following the space for some time, you’ll remember the Alexas and Siris of the past – although there’s more to come, I think it’s safe to say we are finally crossing the uncanny valley. Whether you’re a blogger, marketer, or business owner, TTS can be a valuable tool for reaching a wider audience and making your content more accessible.

Audio-Form Content

One of the most obvious ways to use TTS for social media is to create audio versions of written posts. For example, if you have a blog or website, you can use TTS to convert your articles into spoken words and share them on podcast platforms like SoundCloud, Spotify, or Buzzsprout. This can be a great way to reach people who prefer to consume content in an audio format, such as while they’re on the go, doing other tasks, or when they need non-visual accessibility to enjoy your content

Social Media & Video-Form

Another way to use TTS for social media is to create voiceovers for videos. For example, you can use TTS to narrate a video tour of your business or product, or to add a voiceover to a tutorial, explainer video, or a fun advert. This can make your videos more engaging and aid in holding the viewer’s attention. Platforms like YouTube, Instagram, and Twitter are great places to share these types of videos.

For instance, creative agencies like Griffin Productions leverage LOVO to generate voice-overs and character dialogues for multi-faceted proof-reading, faster client approval, and efficient content production. They use LOVO’s Text-to-Speech platform as a part of their script-writing process to preview the written copies, and depending on the project, deliver the audio recording as well. Being able to audition from a great range of voices and delivery styles, with a script in realtime, helps them achieve client approval much quicker.

Creating a social media content using TTS and AI content creation tools
Genny by LOVO


Advanced TTS can also be used to create social media posts in multiple languages. This can be advantageous for businesses and organizations that have a global reach and want to communicate with their customers and followers in different languages, or want to localize their content without setting up local teams at every corner of the world.

TTS and AI Voiceover technology offers a range of possibilities to create social media content in various styles and forms. It’s a great way to reach a wider audience, make your content more engaging and accessible, and to connect with your audience in a more personal way. Are you ready to give it a shot? Try Genny by LOVO for free today!

Check out more blogs on other topis:
A Guide to Using AI Tools in Your Content Creation Flow
Marketing 101: How to Create a Killer Marketing Video