Still not using AI in your workflow? You are officially lagging behind.

Over 50% of businesses report that their business has adopted artificial intelligence (AI) in at least one business function, and on average, they are using at least 4 AI tools. The rise in both the breadth and depth of AI adoption in the past 5 years is opening doors for content creators to also take advantage of AI in their workflow. Because, while the creative side can be fun, churning out content routinely requires a ton of time, effort, and input, and nobody likes staring at a blank page (or a canvas) day in and day out.

How many companies or organizations are using AI tool for business?
Average number of AI tools used by organizations

How Can AI Help Me Create Quality Content?

How often do you scour the world wide web and forage among newsletters to find inspiration and references for your content? What if someone could do that for you, but in the scale of billions? Well, AI has done just that. Use AI well and it can be the best possible source of brilliance for your content.

AI works across domains, from writing a blog to generating voiceovers. It can also help in all stages of content generation, from assessing readers’ tastes to production and beyond. Some tools can even generate blog topics or ideas for you if you run out of the creative juice. In essence, it can go from simply nudging you in the right direction to getting the content out there for you – and everything in between.

1. Pre-Creation: Let’s see what clicks

HubSpot, Portent, and Copy.AI

HubSpot asks for a noun, Portent asks for a subject, and asks for your niche and desired topic, and they will craft up a nifty title for your blog or video content. They do so by going through millions of content and web pages related with those words to figure out which topic and title will function the best in terms of viewership and search rankings. No more are the days when you write about something blindly hoping for a home-run.

HubSpot - Idea Generation tool using generative AI
HubSpot’s Blog Ideas Generator

2. Creation: Let’s make ‘em well

There are AI tools for every type of content you can think of:

Writing: OpenAI’s ChatGPT, Jasper, and Anyword

Create catchy one-liners, marketing prompts, dialogues, or even a full-out blog post with simple one-or-two line prompts. You can keep fine-tuning them or use one of the templates available.

Jasper - Smart copy, blog, and e-mail and other content writing tool using generative AI.
Jasper AI

Voiceovers: LOVO’s Genny, Murf.AI, and NaturalReader

Turn any text scripts you have into audio using human-like voices. With granular control over style, emotion, pace, pauses, emphasis, pronunciation, and even pitches, you can create single-voiceovers, dialogues, or multi-speaker audio and video files. Harness AI-powered text-to-speech (TTS) to streamlining your voiceover production.

LOVO’s AI voice generator, Genny

Video: Synthesia, Colossyan, and Elai

Leverage human-like AI avatars to create product explainers or marketing materials without actually having to hire a human actor for your video! Feel free to use existing templates or upload your own videos and add AI avatars.

Synthesia - AI Avatar and Video Creation Platform

Image: OpenAI’s DALL-E 2, DeepAI’s Image Generator & Colorization API

Have an idea of what image you’d like to use but don’t have that image? Or are you looking for something more creative than a mundane image for your content? Type up what you have in mind, and they’ll show you images you had in mind – or you never thought of!

Text to Image using generative AI
DeepAI’s Image Generator

Music: Mubert, Melobytes, and Typatone

Got killer script, video, and even voice files, but don’t have the background music you like, want to create a song from your script, or want AI to create an entire tracklist depending on a topic? AI’s got you covered.

Melobytes - Text to Music using AI
Melobytes AI Music

3. Post-Creation: Let’s optimize

Grammarly helps your writing be more impactful with better phrasing, and tools like Frase AI helps you research, write, and optimize your content for SEO by putting together a rough outline using real-life questions searchers have asked, and suggesting keywords and subheadings to include in your content. MarketMuse uses AI technology and machine learning to reveal search terms that you should be targeting as well as top-hitting topic clusters and categories to focus on. And there are many SEM products that allow for data-driven keyword optimization for marketers as well.

Fraser AI - optimized SEO content writing tool

Ok, So What’s the Catch?

It seems like AI can do everything. AI can help us:

  1. Make smarter decisions
  2. Improve productivity
  3. Scale faster and more efficiently
  4. Take content personalization to a new level
  5. Save us money and time
  6. Run pin-point marketing campaigns
  7. Create, edit, and improve our content

However, AI isn’t ready to go on a full-on cruise mode just yet. What is grammatically, or technically correct, isn’t always right, especially when it comes to content. AI isn’t yet able to provide the compassionate, emotional touch without proper guidance of humans, and the robust features provided by AI tools must still be maneuvered by us.

Another hurdle that artificial intelligence has yet to overcome is the ability to create original content – not a replica, or a seemingly new item that’s been pieced together from the sea of information it’s been trained upon, but something totally and absolutely new.

While human genius and creativity is still necessary in the driver’s seat, properly utilized AI can be of great assistance in alleviating the pain involved with menial tasks and allow you to focus your energy and efforts on what matters.

Check out other blogs you might be interested in:
How to Save 90% of Your Budget on Voiceover Content
Marketing 101: How to Create a Killer Marketing Video