Art has always been a form of expression, capturing human creativity and emotion. But with the advancement of technology, the art world is now witnessing a new revolution — AI-generated art. The emergence of AI art generators has opened up new possibilities for digital artists and content creators. These tools can generate thousands of unique images and pieces of art in just seconds. 

But can you sell AI-generated art? This comprehensive guide explores the market for AI art and the legal considerations for selling such digital artwork. It also provides tips on how you can successfully sell AI-generated art.

What Is the Market for AI-Generated Art?

AI-generated art is rapidly gaining popularity. In 2022, AI-generated artwork (including visual art, music, and text) commanded a market value of $212 million, with predictions pointing toward remarkable growth to $5.8 billion by 2032.

Through the power of algorithms, professional artists can craft exceptional, one-of-a-kind visuals, ushering in a new era of artistic innovation. This dynamic field carries the potential to reshape the art industry permanently.

The avenues for how to sell AI-generated art online are diverse. Popular platforms like Etsy, Redbubble, Society6, and Zazzle have emerged as hot spots for selling this genre of art. For instance, you can use a print-on-demand service to personalize different products with AI-generated art and drop ship on Etsy.

Art auction houses are also selling AI-generated artwork. For example, “Edmond de Belamy” sold for $423,000 at Christie’s New York auction house in 2018. Notably, an AI algorithm created this masterpiece after training on 15,000 portraits spanning the 14th through 20th centuries.

For those seeking a distinctive technologically advanced approach, venturing into the world of blockchain-based non-fungible tokens (NFTs) may be worthwhile. Alternatively, platforms such as Fiverr are also home to potential clients who are enthusiastic about AI-generated artwork. The proliferation of options underscores the remarkable momentum propelling the AI art market into the future.

Legal Considerations for Selling AI Artwork

While AI opens up exciting possibilities, it’s crucial to consider the legal implications surrounding the creation and sale of AI-generated artwork. One key consideration is the level of human input involved in the creative process. Intellectual property laws typically grant copyright protection to human creators, but the situation becomes more nuanced when you involve AI.

In many legal jurisdictions, AI-generated artwork may not be eligible for copyright protection due to the absence of a human creator. Understanding the specific laws and regulations in your jurisdiction is essential.

Additionally, it’s crucial to respect the intellectual property rights of others when you’re generating content with AI. Always ensure that the images or elements you incorporate into your work are original or are used with proper licenses and permissions. Also make sure to properly attribute the AI tool you use to generate the images. Make no false claims of human authorship. This will help you avoid potential legal issues and protect your reputation as a professional artist or business.

Tips for Selling AI-Generated Art

Once you’ve confirmed the legality of your work, you’re ready to become an AI art entrepreneur. Here are some expert tips for selling your AI-generated work.

Market Your Art Effectively

Effective marketing is paramount to capturing the attention of potential buyers for your AI-generated artwork. Here’s a systematic approach to achieving just that: 

  • Build a strong brand identity around your art business. Develop an appealing name, logo, and social media presence.
  • Thoughtfully curate your art collection, handpicking only the most exceptional pieces for sale. Display cohesive assortments with shared themes and styles, ensuring a captivating visual experience for potential buyers.
  • Establish a presence on social media platforms like Instagram and Twitter. Share insights into your creative process and showcase the finished pieces of AI-generated art. This engagement will ignite curiosity and help cultivate a following.
  • Amplify your reach by placing targeted advertisements on relevant marketplaces. Direct your ads toward art enthusiasts and NFT collectors.
  • Elevate your profile by blogging and educating your target audience about the nuances of AI art. Publish articles and tutorials that showcase your expertise, optimizing the content for search engines to drive organic traffic to your platform.

Price Your Art Competitively

When you’re pricing your AI-generated artwork, it’s essential to consider factors such as quality, uniqueness, and demand for your creations:

  • Research comparable AI artwork to benchmark your pricing. Gauge the demand on NFT marketplaces and art print websites.
  • For limited editions, start with higher pricing and gradually decrease based on interest. For open editions, find the optimal base price through testing.
  • Consider tiers for your collections. You can price more exclusive or rare pieces higher.
  • Offer discounts and deals to build customer loyalty, promote new collections, or increase sales during slow periods.
  • To license your art for commercial use, price it based on variables like size, resolution, usage rights, and more. 

Provide Excellent Customer Service

Selling AI-generated art is not just about the artwork itself; it also involves building relationships with customers and providing exceptional customer service:

  • Have a user-friendly purchasing process, with multiple payment options and instant digital delivery.
  • Include an “About” page that provides background information on your life as an artist and your creative process. This helps build trust.
  • Be responsive to customers’ inquiries and requests for post-purchase support through email or chat.
  • Offer satisfaction guarantees and easy returns/refunds. This reduces buyer apprehension regarding digital artwork.
  • Seek customer reviews and testimonials. Feature these prominently on your website. 

Create Beautiful Art or Images for Your Videos in Seconds

AI image generators have opened amazing possibilities for digital content creation and art entrepreneurship. You can build a successful business selling AI-generated artwork and other creations with the right legal protections and sales strategies. 

Try LOVO today to effortlessly produce thousands of unique, captivating images for your videos, social media profiles, NFTs, merchandise, and more. LOVO’s Genny is the AI-based text-to-speech and image software of choice for 700,000-plus professionals and creators. Turn your imagination into beautiful art in just seconds with LOVO.