Building a marketing strategy from scratch is difficult and time-consuming. To develop a plan that works for your startup, you’ll need to try a lot of different tactics, explore diverse marketing channels, and find ways to engage your target audience at every stage of the funnel.
All this is even more difficult to achieve when you’re working with a limited startup marketing budget. Luckily, there are lots of marketing tools out there to help you build a solid foundation for your business — including many that offer excellent value for money.
Read on to learn how to choose the right marketing tools for your startup as well as the top tools to consider for every aspect of startup marketing.
How To Choose The Right Marketing Tools For Your Startup
While it’s great to have a range of marketing tools at your disposal, the sheer number of options out there can be overwhelming. To help you narrow down your search, take these four factors into account:
Cost – It doesn’t matter how effective a marketing tool is, if it’s not within your budget, it’s not an option right now. Many affordable marketing tools perform the same functions as higher-priced options so remember to keep your marketing budget in mind when shopping around.
Ease of Use – When you’re getting to grips with several new marketing tools at once, ease of use is a must. Look for tools that feature intuitive design, easy-to-follow tutorials, and full integration with other software. Make sure that the tool comes with reliable customer support too.
Provide a Solution – Above all, every tool you invest your time and money in should solve a problem, whether that’s overcoming a unique challenge or helping you get the job done faster.
Scalability – For optimal efficiency both now and in the future, stick to scalable marketing tools that you can continue to use as your business grows.
Ten Of The Best Marketing Tools For Startups
Now you know the key features to look for, here are some of the best digital marketing tools for startups to consider:
Best for email marketing
MailChimp is a web-based marketing tool that helps you run email marketing campaigns, customize email templates, design landing pages, and create social media ads. On top of offering easy integration with other third-party tools, MailChimp’s free plan is great for small startup marketing budgets.
Best for social media marketing
Hootsuite allows you to handle all your social media accounts from a single location, which makes creating and publishing social media posts much more efficient. Its in-depth analytical tool also offers valuable social media monitoring and engagement updates.
The cheapest Hootsuite plan allows you to manage 10 social media accounts for $99 per month, although you can try it for free for 30 days.
Best for influencer marketing
If working with influencers is part of your startup marketing plan, Ninja Outreach is a great tool for finding social media influencers and building links via guest posts and media outreach campaigns. Price-wise, the cheapest option is the Flex plan for $155 per month, which you can try for a week for free to see if it’s right for you.
4. LOVO AI
Best for video and image creation
A great marketing tool for startups, LOVO AI is a one-stop shop for all your AI voice generator, text to speech, video editing, and AI image generation needs — and starts at just $19 per month.
Creating and editing marketing videos, explainers, and social media posts is a breeze thanks to its online video editor. The complete LOVO AI toolbox also features an AI art generator that allows you to create original images from text for all kinds of marketing content, as well as text to speech and AI voice generator tools for creating unique marketing content.
Best for SEO optimization
SEMrush is a web-based software solution that offers search engine optimization, keyword research, competitor analysis, social media management, and content marketing strategies to help bring more targeted traffic to your website.
With prices starting from $119.95 per month for the Pro plan as well as various add-on options, SEMrush isn’t the most affordable marketing tool for startups. But for many businesses, its features are too indispensable to miss out on.
6. Crazy Egg
Best for website optimization
Crazy Egg is a valuable marketing tool for startups keen to learn more about their website visitors’ habits and preferences. Using targeted analysis, personalization, heatmaps, and mouse recording, Crazy Egg helps you understand what visitors like and don’t like about your website. This then allows you to improve your site to maximize sales and leads — and all for $29 per month.
Best for performance tracking
Google Analytics is a free marketing tool that you can use to track website and application traffic through precise measures such as customer engagement, time on page, and more. Marketing for startups is made easier thanks to Google Analytics’ quick connection with other Google tools, while its complete data reports provide an essential understanding of user behavior, product preferences, and traffic sources.
Best for graphic design
Another tool that’s free (and easy) to use, Canva is an essential platform for all your graphic design needs. From social media posts to infographics to downloadable PDFs, Canva offers endless templates, fonts, images, and more. You’ll likely never have to upgrade to a premium account.
Best for finding freelancers
This freelancer platform is a great resource for connecting with qualified candidates to complete marketing tasks, such as content creation and social media design, to help you grow your business. And, with Upwork’s free plan, it won’t cost you anything to list your jobs.
Best for team collaboration
This project management software application makes it much easier to organize your team. The free plan is ideal for startups as it allows you to collaborate with up to 15 team members and offers access to all the basic tools you need to start building your business.
Enhance Your Startup Marketing With LOVO AI
Devising a marketing campaign for your startup means choosing the right tools for the job and making use of them in every possible way. With so many benefits (including quick and simple video editing, AI art image creation, text to speech, and AI voice generation) LOVO AI offers essential marketing tools for startups to get a headstart on the competition.
To see for yourself, try Genny by LOVO AI for free today!