It’s a competitive market out there. Making it crucial for small and medium-sized businesses to leave a lasting impression on their potential customers. One way to do that is with a compelling product demo video.

Whether your business offers software-as-a-service (SaaS) or you’re an e-commerce brand selling physical products, product demonstration videos can do wonders for your sales figures. In fact, 73% of adults in the US are more likely to make a purchase after watching an online video that explains the product or service.

Product demo videos are key to reducing customer hesitation and increasing conversions, with 80% of people stating that product demos give them more confidence when making a purchase and 69% of consumers believing that they are key influencers in their purchasing decisions. 

In this article, we explore how to make a product demo video that is compelling and captivating, covering everything from planning and scripting, to recording, editing, adding voiceovers, and publishing.

What Is A Product Demo?

A product demo is a type of video presentation that demonstrates how your product works by showing it in action. It might be a short overview or a more in-depth tour that walks viewers through the features and functions of a product or service, highlighting its benefits.

Product demos are a powerful marketing tool designed to help potential customers understand how your offering can address their needs or problems. The key benefits include engaging prospects, simplifying complex concepts, and increasing conversions.

How To Make A Product Demo

Now that you know what it is and how valuable it is to small and medium-sized businesses, here’s a step-by-step on how to make a product demo video. 

Step 1: Plan Your Video

Product demonstration videos come in various forms, with the most common being screen recordings and animations. 

Screen recordings are perfect for software demos. They allow the viewer to see what the software looks like and how to use it. It’s a good opportunity to show off particular features that are popular among your users. 

You can also demo your product using animations, which are a particularly engaging way to showcase physical products or services. Animation product demos use visual storytelling to explain a product’s features and demonstrate how they can be used.

Step 2: Write The Script

As every good marketer and salesperson knows, storytelling is key to converting customers. Planning your video script ensures that you not only tell potential customers a good story, but that you’re discussing every important feature of your product or service and highlighting how the customer will benefit. 

The general structure for your script should cover:

  1. An intro: Talk about what your product does and how it solves a challenge or pain point for your target customers. 
  2. Who the product is for: Your product demo should be aimed at your target customer. If they feel like you’re talking directly to them and can solve their specific problems, they’ll be far more likely to convert and make a purchase. 
  3. The product’s main features: Highlight the most important features and how they address your customer’s needs. 
  4. The call to action: Toward the end of the video, tell the viewers what action they should take after they’ve watched it. It might be to sign up for a trial, to contact a member of your team, or to purchase today.

If you’re not a professional writer, use a copywriter or writing tool to help craft your product demo script and ensure it’s as clear and persuasive as possible. LOVO AI offers an AI script writing tool that produces a full script for your product demo in a matter of seconds. Simply give it some prompts—including what the video is about, who it’s for, the key points to hit, and more—then let it work its magic! 

Step 3: Record And Edit

Depending on which type of product demo video you decide to make, you’ll need to use different apps or software. If you’re producing a screen recording video, tools, like Loom or Zappy, will be useful. Or, if you’d prefer to go for an animation, you may wish to use Canva or Adobe

Once your video is finished and edited to look clean and professional, save it as a file. 

Step 4: Add A Voiceover

Voiceovers help to improve the engagement on product demo videos. There are several options for creating a voiceover; you could either record it yourself in-house, hire a voice actor, or, if you’re looking to save time and money, use a text to speech (TTS) tool

LOVO AI’s TTS tool Genny can produce natural-sounding AI voiceovers. Simply paste your script into Genny, choose the AI voice that best suits your product demo, and you’re good to go! You can even edit the voice to insert pauses, emphasize words, speed up or slow down, and much more. 

It’s easy to add the AI voiceover over your product demo too. All you need to do is upload your video into LOVO AI’s video editing tool and overlay the voiceover seamlessly. 

Step 5: Publish And Share

Now that your product demonstration video is complete with a professional-sounding voiceover, it’s time to share it with potential customers! Share it on your website, product pages, and social media channels, or save it for sales pitches and demo meetings. Then, watch the conversions roll in. 

Create A Product Demo With LOVO AI

LOVO AI provides a suite of software tools that simplify the process of creating product demo videos.

Our AI script writer, online video editor, and TTS software make it easy for businesses like yours to produce engaging and informative videos that resonate with potential customers. Whether you need assistance with scriptwriting, voiceovers, or video editing, LOVO AI has you covered. Sign up for a free trial today.

Man wearing a blue shirt using his laptop to create product demo video